Josh
Nicol.

01 · The challenge

A coaching niche
full of noise.

Women's nutrition and hormone coaching is a saturated category — the page had to do two jobs at once: establish authority instantly so visitors trust they're not on yet another wellness influencer's funnel, and convert against the kind of cold ad traffic that doesn't give second chances.

02 · What I built

An editorial magazine that sells.

Cinematic preloader with the name reveal staggered word-by-word — the kind of intro the wellness category never bothers with. Cormorant Garamond + Outfit pairing for an editorial feel that signals "I am not your average coach." Transformation grid with real client outcomes — proof without theatrics. Lead capture built into the rhythm of the page, not bolted on at the end.

• HTML · CSS · JS
• Cormorant Garamond · Outfit
• Editorial layout
• Mobile-first conversion
• Form · mailto integration

03 · The palette

Cream and gold.
Authority, not aggression.

The instinct in this category is to lean hot — pink, beige, blush. I went the other way. Warm cream backdrop. Gold used as a single accent. Black for type. The site reads more like a high-end skincare brand than a coaching funnel — which is exactly the positioning Josh wanted to claim.