Client
Allan Productions
← All Work
Case · 02 / 06
Sibling to Allan Portal · Website · 2024
Allan
Studio.
The public face of the Allan Productions ecosystem — a cinematic, video-forward marketing site that sets up the pitch before clients ever see the portal.
01 · The brief
Match the work.
Allan shoots premium commercial film. Their old site looked like a 2017 wedding photographer's portfolio. The new site needed to feel like the work — confident, dark, slow when it needed to be, and unmistakably "not from a template shop."
02 · What I built
A cinematic scroll experience.
Bespoke pre-loader with brand glyph reveal. Custom cursor that morphs over hover targets. GSAP scroll progress bar running across the top. Pinned scroll-triggered sections for case studies. Lenis smooth scroll tuned to feel like film. Dark on dark with a single warm gold accent — used surgically on emphasis only.
- HTML · CSS · JS
- GSAP + ScrollTrigger
- Cormorant Garamond · Inter
- Custom cursor system
- Static · CDN-hosted
03 · The aesthetic
Gold as punctuation,
never decoration.
The brand operates in a saturated market of agency sites that look identical. The lever was restraint: a deeply dark base, generous typographic breathing room, italic serif emphasis used like a whisper, and the gold treated as a single instrument played only when the score called for it.
Every interaction is built around the cinematic motion recipe — spring easings for things that should feel alive, calmer power-curves for atmospherics, staggered entrances capped tight so nothing drags.
★ ALLAN PRODUCTIONS · VISUAL AGENCY
We make films for
brands that refuse
to look ordinary.
brands that refuse
to look ordinary.
Result
The pitch
The pitch
is the site.
Allan now sends one URL to high-end prospects and the conversation starts halfway down the funnel. The site does the legwork that used to take a deck and a meeting.
Next case · 03 / 06
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