Case study · 11 / 12 · Live · 2025

Sahel House.
The membership site
that built a waitlist.

Sector · Hospitality · Members club Location · North Coast, EG Year · 2025 ● Live · members 240 · waitlist open
The brief

Sell scarcity, not slots.

A small private beach club north of Cairo wanted to grow membership without looking like a directory. The brief was deliberately tight: one page, one CTA, no booking widget. The site had to feel like a private letter, not a marketplace listing — and the waitlist needed to grow itself through word of mouth.

  • + One-page editorial layout
  • + Bilingual EN/AR with proper RTL flow
  • + Waitlist form → owner's inbox directly
  • + Member directory · invite-only access
  • + Hosting + DNS + maintenance retainer
Private beach · North Coast · Est. 2018

Sahel House

A 200-member coastal house. By invitation. Membership opens once per season — write the keeper.

Members 240 Waitlist Open Next intake May 2026
The result
240

Active members

7 days

Brief to launch

3-day

Express tier · this build

Next · 12 / 12 · Building Q3 2026
Forge & Co.
Roast-to-order coffee subscription · Cairo