Case study · 11 / 12 · Live · 2025
Sahel House.
Sahel House.
The membership site
that built a waitlist.
Sector · Hospitality · Members club
Location · North Coast, EG
Year · 2025
● Live · members 240 · waitlist open
The brief
Sell scarcity, not slots.
A small private beach club north of Cairo wanted to grow membership without looking like a directory. The brief was deliberately tight: one page, one CTA, no booking widget. The site had to feel like a private letter, not a marketplace listing — and the waitlist needed to grow itself through word of mouth.
- + One-page editorial layout
- + Bilingual EN/AR with proper RTL flow
- + Waitlist form → owner's inbox directly
- + Member directory · invite-only access
- + Hosting + DNS + maintenance retainer
Private beach · North Coast · Est. 2018
Sahel House
A 200-member coastal house. By invitation. Membership opens once per season — write the keeper.
Members 240
Waitlist Open
Next intake May 2026
The result
240
Active members
7 days
Brief to launch
3-day
Express tier · this build
Next · 12 / 12 · Building Q3 2026
Forge & Co.