Case study · 07 / 12 · Under NDA

Helios.
Onboarding
for a stealth-mode fintech.

Sector · MENA Fintech Engagement · 12-week sprint Year · 2026 △ Codename only — client under NDA
The brief

The problem.

A 7-step identity verification flow with a 62% drop-off at step 3. The product team had iterated three times in-house and still couldn't get the funnel above 38%. Bringing in a specialist for one sprint to rip up step 3 and rebuild the entire flow as a single, confident motion — not seven anxious forms.

  • + End-to-end KYC redesign · 7 steps → 4
  • + Document capture flow (passport, NID, selfie)
  • + Compliance copywriting (Arabic + English)
  • + Real-time validation · skeleton states · retry logic
  • + Drop-off telemetry built in from day one
Visuals available under NDA · request access
The result
↓ 38%

Drop-off · step 3

04

Steps · from 7

12 wk

From brief to live

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