Case study · 07 / 12 · Under NDA
Helios.
Helios.
Onboarding
for a stealth-mode fintech.
Sector · MENA Fintech
Engagement · 12-week sprint
Year · 2026
△ Codename only — client under NDA
The brief
The problem.
A 7-step identity verification flow with a 62% drop-off at step 3. The product team had iterated three times in-house and still couldn't get the funnel above 38%. Bringing in a specialist for one sprint to rip up step 3 and rebuild the entire flow as a single, confident motion — not seven anxious forms.
- + End-to-end KYC redesign · 7 steps → 4
- + Document capture flow (passport, NID, selfie)
- + Compliance copywriting (Arabic + English)
- + Real-time validation · skeleton states · retry logic
- + Drop-off telemetry built in from day one
The result
↓ 38%
Drop-off · step 3
04
Steps · from 7
12 wk
From brief to live
Next · 08 / 12 · Under NDA
Coastline.