Forge & Co.
Cairo coffee,
roasted to order.

Coffee from the roaster, not the shelf.

A Cairo-based roaster wanted to launch a DTC subscription where every bag ships within 48h of roasting — not 6 weeks like the bigger brands. The site had to make freshness feel tangible, sell the origin story without sounding like a coffee-table book, and run the entire subscription lifecycle without an external platform.

• + Custom subscription engine · pause / skip / swap
• + "Roasting Tuesday · ships Wednesday" live banner
• + Single-origin storytelling pages
• + Grind-size selector · brew-method recommender
• + Stripe subscriptions · Paymob fallback
• + Restock notifications · waitlists per origin